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ID Card Printing Machine

A complete range of card-printing machines is available from Identity People in Australia. As a premium reseller/distributor of ID card solutions and systems, we offer our customers the best printers available on the market.

If you’re looking to take advantage of our expert advice and recommendations—or if you already know what you’re looking for—Identity People can help. When it comes to printing ID cards, every business and organisation has slightly different requirements. Below, you will find information and guidance on how to select the best card printing machine for your business.

We’ve hand-picked our range of printers to ensure they all deliver reliability, ease of use, and cost-effectiveness. We pride ourselves on providing the best-of-breed solutions, and on putting our customers’ long-term printing needs at the forefront of our business decisions.

entry level

Entry-Level Printers

Low-cost, low-feature printers for small organisations looking to issue professional-looking cards in-house.

Like all our printers, our entry-level models are reliable, easy to use, and excellent value for money.

performance series

Performance Series Printers

Delivering high performance and providing a wide range of options, our printers will give you complete peace of mind.

Reduce your cost per print and total cost of ownership with a card-printing machine from Identity People Australia.

professional printers

Professional Printers

When print quality and a limitless range of options matter, choose from the professional range of printers at Identity People.

For ultra-sharp printing, choose a printer from the HDP range. For amazing print speeds, we recommend the new HDP6600 model.

special event

Special Event Printers

If you need large formatting or oversized ID cards, Identity People Australia has a printer to suit.

We can help you to easily identify who is who, and help to secure your event.


We can help you choose the best card printing machine for your organisation. Ask for a quote today!

Printers from the World’s Leading Manufacturers

Datacard Fargo Zebra Matica Magicard

About our Printers

Different ID Card-Printing Technologies

There are two different technologies used in ID card printing: direct-to-card and retransfer. Most printers—particularly those on the cheaper end of the scale—use direct-to-card technology. Retransfer (or reverse image) technology, on the other hand, is higher quality.

about printer

Direct-to-Card Printers

Direct-to-card printers use dye-sublimation printing technology, which utilises a dye-based ribbon consisting of three colour panels. This ribbon produces coloured images by printing the colours on top of one another. On the same ribbon, there are two separate panels: one for black, and one for overlay (aka ‘top coat’). As the ID card moves through the ID printer, a printhead heats each panel of the ribbon, diffusing dye onto the card’s surface. With 300-DPI resolution, direct-to-card printers can produce up to 16.7 million colours.

In direct-to-card printing, the overlay or topcoat panel of the ribbon is critical to protecting the card’s coloured print from fading once printed.

Retransfer Printers

Also known as ‘reverse image’ or ‘HDP’, retransfer printing is different to direct-to-card technology. With retransfer printers, the ID card image is printed to the reverse side of a clear film called retransfer film. The retransfer film is then fused onto the surface of the card and over its edges. This allows you to print ‘over the edge’ of your cards, ensuring no white borders or edges appear. Retransfer printers typically provide much more vivid colours, much sharper images, and an overall better-looking card. Because the transfer film is applied over the top surface of the card, this technology is highly recommended when printing onto Mifare cards or proximity cards.

Retransfer or HDP printer heads come with an unlimited lifetime warranty. Because the printer heads never make contact with the card surface, you will never have to worry about the heads sustaining any scratches or damage.

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Printer Types

A printer can have a variety of card-encoding options

  • Magnetic stripe encoding: Most printer models can have a magnetic encoder installed. This allows you to encode data on the magnetic strip on the back of the card. Cards with magnetic stripes are typically used to process club membership rewards, or in point-of-sale environments.
  • Contact smart chips: Some printers can have a contact smart cards reader/encoder added to them. With the help of special software, the printer will move the card encoder and embed the required data into sectors or sections of the card. External readers and devices can then read this data. With the proliferation of contactless cards, contact smart chips aren’t very commonplace in Australia.
  • Contactless RFID card printers: RFID cards do not need to make physical contact with an encoder or reader to transfer data. With the help of specialised software, the printer will read card data or serial numbers. Data can also be stored into sectors of RFID cards for use by applications. Access control, student ID, and photocopier cards are often printed by these card printers.

Security features Available on some Printers

  • Watermark or HoloKote – A low-cost, out-of-the-box security feature that uses the overlay panel from a direct-to-card printer to provide a clear watermark image over the card surface. Visible when the card is tilted in the light. It adds more of a visual effect, in contrast to a clear ID card security feature.
  • Microtext – Retransfer printers can typically offer ID cards printed with some covert security features, including micro text: tiny text made legible by its higher print quality. Microtext adds a layer of security to an ID card without increasing the cost.
  • Lamination/holograms – At the higher end of the range of security features are holograms—more specifically, custom hologram options. An image can be embedded into a card’s laminate film. This image is clearly visible, extremely hard to reproduce, and looks amazing. Not all card printers can have a lamination/hologram option included. Note: costs of custom holograms are very high.
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Choosing the Right Printer for your Organisation

Choosing the right printer can be overwhelming. By knowing the answers to the following questions, you can better navigate the many printers makes, models, and options available:

Will you need to print on just one side of the ID card, or will you need a double-sided card printer?

If you feel your card printing is going to change in the future and you may need to move from a single-sided to a double-sided card printer, make sure you look at a model that has field upgrade modules, allowing for a double-sided upgrade.

Will your printer be connected to a network, or will it be okay to be connected to a single PC via USB?

This is the main determinant for organisations stepping beyond the entry-level range of card printers. If you’re looking to have multiple people using the card printer, ensure to consider the printing software being used and that it doesn’t require further licences.

Will you need your cards to interact with other systems or devices?

If the answer is yes, you will have to choose a printer with the right encoder or technology.

There are many ways to add data to your cards, or to have them interact with other systems:

Magnetic stripe: Widely used for membership reward tracking, time and attendance systems, photocopier cost recovery systems, and in point-of-sale environments.

Barcodes: Very commonplace for libraries, ticketing, and events.

RFID Smart Cards: Mifare and proximity cards are commonly used in access control systems, photocopier cost recovery systems, and time and attendance systems.

How many cards will you print per year?

While the quality of entry-level printers has improved dramatically over the years, manufacturers still put a greater emphasis on the robustness of the higher-end models. If you’re going to be printing a large volume of cards, it is definitely worth looking for a card printer that is designed specifically for that volume.

Will you need ID card security?

You can prevent the creation of counterfeit IDs with a range of technologies. Simple watermark features may be suitable for many organisations. On the other hand, large corporations and government agencies would benefit from a printing system that can generate high-security holograms.